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PLUG INS – UAE’s leading multi-brand electronics and IT retailer represents over 350 of the world’s finest consumer technology brands.

PLUG INS offers customers great value, choice and experience across its stores and online on

The range of products is endless and features the latest in personal gadgets from smartphones and smart watches to DSLR cameras and tablets; latest in entertainment from audio and home theatre systems to UHD TVs and gaming consoles, latest in personal computing from laptops and notebooks to desktops, printers and accessories; and the latest in home appliances from refrigerators and cooking range to dishwashers and washing machines.

What makes PLUG INS different? It is our ability to empower consumers in making informed choices by offering them great value, backed by outstanding quality, service and support.

We want PLUG INS’ customers to enjoy the whole experience of buying electronics with our customer friendly store layouts, user-friendly website interface, excellent service and knowledgeable staff. These are the key ingredients of our customer service philosophy.

Our Vision

To be the consumer electronics retailer of choice in the UAE by delivering an experience that:

  • Makes choice easy
  • Inspires our customers
  • Invites our partners to invest in our growth
  • Differentiates us from our competition

PLUG INS will achieve this through a strong focus on three key objectives:

  • Providing a seamless customer experience that integrates all channels with a unique value proposition.
  • Educating our customers and making their shopping experience quick and convenient.
  • Giving customers the best value for their money by offering products and solutions at the best prices.